RETAIL MARKETING PLANS – SALES CALENDARS – SEASONAL PRODUCT ROTATION PLAN
We support the product office and the marketing office in the integration of a seasonal product rotation plan.
The exhibiting capacity of the sales point, the strategic commercial moments and the segmentation of the product-produced collection, should be calendarized so that you have a retail presentation always fresh and potentially pleasing.
At this product rotation floor we will go to combine an adequate display communication. The sales plan therefore will have to “Tell the stories” with the right time of periodicity; everything is planned through a strategy that consider factors such as: weather, geolocation, target consumer, weights and colors of the ecc collection.