Yu Retail and Mason’s together to answer a question: how to create impressive shop windows for a every time different audience? When we take action in commercial areas with intense walking, we always think about the different types of target customers and their desires; we try to intercept a style need, and to shape it in the window by choosing the ideal garments. The goal for Mason’s was double, because we had to combine the temporary aspect of fashion with the permanence of the military concept of this brand.

Yu Retail - Portfolio