MISTERY

Feedback coming from these activities permits us to identify priorities and goals for Staff training and Store re-organization.
An effective starting point to achieve growth, improvement and to keep track of market needs and changes.
Store visits are conducted by our team members, experts with a concrete knowledge of the real life and dynamics of the store; able to fully analyse all stages of the Selling Ceremony:
  • Welcoming
  • Investigation: identification of customer’s real needs
  • Assistance and support during fitting room phases
  • Payment execution, Cash management and Customer retention
We provide a final descriptive survey complete with all areas of improvement.
Our work can be divided in two steps:
Preparation phase: knowledge acquisition of brand’s DNA, selling and customer retention policies.
Operative phase: environmental identification, store analysis, reporting and areas of improvement evaluation with focus on selling and communication techniques.

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